Karl Schmieder M.S./M.F.A.

Why You Need a Bio Strategy

Three by Five by Eleven.5

Photo by Heather Schwartz on Unsplash

Organism or microbe design is an emerging industry.

It’s analogous to the semi-conductor industry. Companies design and manufacture the semi-conductors found in computers, phones, cars, and televisions.

Today, end-users rarely make semi-conductors themselves. They hire the expertise and apply what is manufactured to create a product.

Organism design companies are reprograming yeast and bacteria to produce useful molecules. Those molecules are used in consumer goods, foods, medicines and industrial products.

Perhaps the best known organism company is Boston’s Ginkgo Bioworks. Sarah Zhang profiled the company this week in an article I enjoyed in The Atlantic. (We featured co-founder Jason Kelly and creative director Christina Agapakis in What’s Your Bio Strategy?)

Minecraft Chemistry. A couple of week’s ago, Microsoft added a Chemistry Set to the popular game. Since there are about 55 million people worldwide playing (and some 122 million games sold) that’s a lot of potential exposure to chemistry. What about a synthetic biology expansion kit?

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My Billboard

Posted in 3x5, Advertising, Influences, Marketing, messagingLAB, Observations, Writing by Karl S. on February 14, 2018

I Built a 22,000 Contact Network on LinkedIn. Here’s Why You Don’t Need To. Part 1

Posted in Marketing, messagingLAB, Uncategorized, Writing by Karl S. on February 10, 2018

22,000 people is a big network to maintain. Do you need this many people in your network?

TL;DR I grew my LinkedIn network to 22K contacts. You *might* grow yours to advance your career.

“You want to have as large a LinkedIn network as possible,” he said.

At the time, I didn’t understand.

What was this investor was telling me?

I’d been on the professional social network for a few years. I’d cultivated a decent group of contacts.

“A large network,” he explained, “makes it easier to get introduced to people who can make a difference for your business. Or career.”

I could agree with his logic.

“How do you do that?” I asked.

“Work on it every day.”

I asked a few more questions and learned he had grown his network to just over 3,000 contacts.

He repeated:

“A large network will give you greater access.”

My competitive fire was sparked.

I was determined to grow a larger network.

I became a LinkedIn Open Networker (a L.I.O.N.) and spent one year sending out invitations and helping others grow their own networks.

It took less than 15 minutes a day.

The result?

By the end of the first year, my network had grown to 7,500.

By the end of the second year, it was more than 10,000.

At the beginning, I wasn’t selective at all about inviting people in my network.

I started with the people known to have the largest networks, moved my way through the LIONs in my industry, and accepted everyone who asked to join my network.

Today, my network is nearly 22,000.

Do You Need A Large Network?

Before I give you a few tips to grow your network, let me ask Do you really need that big of a network?

[To be continued]

 

Three by Five by Eleven.4

William Gibson’s Sprawl Trilogy is credited with launching cyberpunk

Netflix just started airing Altered Carbon. It’s a rad take Richard K. Morgan’s 2002 cyberpunk novel. One of my favorite genres, cyberpunk typically explores how the street repurposes tech, life in cyberspace and off-planet.

Last fall, I reread William Gibson’s Sprawl TrilogyNeuromancer, Count Zero, and Mona Lisa Overdrive. (Neuromancer, BTW, is credited with “launching” the cyberpunk genre, though purists will cite British New Wave authors and Philip K. Dick as originators.)

I was searching for biotech references. And man, did I find them, from the neurotoxin sacs that are surgically implanted in Neuromancer main character Case’s body, to a Mitsubishi-Genentech merger (that never happened), and hackers trying to bring back by-then extinct horses.

In many ways, Gibson already riding the biotech wave years before synthetic biology was re-defined.

Three by Five by Eleven. 3

Posted in 3x5, book notes, Book Reviews, Influences, Science Fiction, synthetic biology, Writing by Karl S. on February 1, 2018

I’m a story nerd.

I enjoy re-reading books, re-watching movies. I like figuring out how the authors or film makers put the story together. What hints did they place at the beginning of the story, and resolve at the end?

I’ve read plenty of books on writing screenplays, plotting, and character development.

Last year, I enjoyed The Story Grid, which is Shawn Coyne’s master work on story analysis.
Right now, I’m reading Larry Brooks Story Engineering. Only half way through but I’d recommend it.

Pedro Paramo is the one book I’ve given away the most.

Mexican Juan Rulfo’s thin, 1955 novel launched magical realism. It’s a story about a son looking for his father, and a father longing for his son. The book drips death on every single page.

The novel is a fragmented, post-modern masterpiece that is highly relevant today.

Paramo influenced Nobel-prize winner, Gabriel Garcia Marquez, author of One Hundred Years of Solitude. It’s said Marquez had memorized long passages of the book. I can’t recommend it enough.

Three by Five by Eleven.2

Posted in 3x5, Influences, Observations, Writing by Karl S. on January 25, 2018

Here’s this week’s 3×5.

like to work in 90 minute blocks of time, often split in sprints of 2×45.

To help focus, I’ll use a timer app: Forest on my phone, Freedom, on my computer, and Insight for meditation.

Of these, I find Forest the most useful and fun. You’re growing a (virtual) tree while you focus. You can choose different species of trees and more unlock over time. My current favorite: stalks of bamboo.

My niece Violeta introduced me and I am forever grateful.

I’ve been a fan of Steve Blank and Bob Dorf’s The Startup Owner’s Manual for a long time. It’s a big book. It’s also full of practical insights (“Get out of the building…”). I’ve recently been referring to it since I’m launching a new business offering. It’s a book that breaks down the Lean Startup process.

Tim Ferriss’ Impossible Questions (email subscription required). There’s 17 of them. I’ve been thinking about these…