It’s No Secret, Your Presentation Matters

If you can't see the image, you're missing a picture of a guy blowing a very long horn. He's dressed in lederhosen and calf socks. His presentation matters.
Sunday Morning Alpenhorn Presentation by John via Flickr

How you present your business, your story, your offer is no secret. In many cases, it’s the presentation that matters.

The voice you use, the magazines your content appears in, the social channels you engage in. Your presentation is the articles, blog posts, and white papers you publish. It’s the videos on your web site and on YouTube.

A consistent message presented regularly builds and engages your audience, and can increase trust.

In my humble opinion, presentation is also about reminding your audience that you are present and that your product or service can solve a very real problem they are having.

A few weeks ago, I asked my readers to take part in a project to help a product I’m working on creating. They asked me a number of questions, I provided answers.

Q. WHAT DO YOU DO TO ENGAGE YOUR AUDIENCE?

A. If you’re already blogging or sending emails, go back through your logs to figure out what your audience has been most engaged by. Look for patterns. They should be obvious. Create new content based on those patterns.

Maybe you don’t have a lot of content. In that case, survey your audience (like I did to create this post). Run surveys on social media targeted at your ideal audience. Pay for ads on Facebook. It’s the easiest, fastest, most inexpensive way to target very, very specific audiences.

Q. HOW DO YOU INCREASE INTEREST TO EXPAND YOUR AUDIENCE?

A. Use social channels to promote your content. If you must, pay to promote your content on those channels, they allow for very specific targeting.

Q. IS THERE A GREAT WAY TO RE-ENGAGE OLD CLIENTS?

A. Run a reactivation campaign. Remind the ex-clients of the successes you had together. Describe your new products or services, and how they can solve new problems. Also, remember that you can never stop marketing to old (or new) clients.

Let me know if you have any questions.