Hi, I’m Karl Schmieder, MS/MFA, author, strategic advisor to and consultant for life science companies, and founder of messagingLAB. I am co-author, with John Cumbers, of the forthcoming What’s Your Bio Strategy? a book that explores the impact of synthetic biology on all industries.
I help life sciences companies tell better stories to attract investors, customers and partners, and serve as a business coach.
I work with companies that are enabling clinical research, biotechnology, and synthetic biology. I help leadership teams define a clear, effective story strategy to drive success in fundraising, sales, marketing, product, recruiting, and thought leadership.
I ensure fundraising pitches, sales decks, recruiting, training, product roadmaps and all marketing collateral support a high-level, thought leadership-defining story.
I also help executives understand the impact of the “biotechnology is technology” revolution and coach a limited number of executives to improve productivity, results, and success.
I have been lucky to work with life sciences companies that range from two-man startups to Fortune 10, including, Agricen, Aventix, Cegedim, Genentech, GenScript, IMSHealth, INC Research, inVentiv Health, Medikly, PAREXEL, Pfizer, and XDx among many others.
Articles I’ve written have appeared in The Journal of Commercial Biotechnology, Life Science Leader, The New Censorship, Outsourced Pharma, The Silicon Alley Reporter, Unsound, and elsewhere. I am also the author of two small books – Three Pool Rhumba (fiction) and Asmus Tietchens.