My Three Words for 2017

3 Words: Bolder. Creative. Authority.
Me in front of the Frank Gehry at Novartis HQ, Basel. Summer 2016

Chris Brogan is an inspiration. If you study internet marketing, you’re bound to run across him. He’s smart, honest and prolific. Anthony Iannarino had him on an episode of In The Arena, where he discussed his book, The Impact Equation. I subscribed to Chris’ newsletter and read every word every Sunday morning.

A few days ago, Chris mentioned he chooses three words to guide his success every year. Here’s his blogpost on the subject. The idea is to choose themes that overlap in all the important areas of your life.

My three words for 2017


An ability to take risks. Smart risks. Bold and bolder suggests stepping outside my comfort zone. It means connecting with new people, testing new things, and moving faster. It’s an acknowledgement that status quo isn’t enough, that the clock is ticking. It’s a call to action.


I’ve composed music, written and published fiction, and created art. I am a professional storyteller. I help define strategies and solve problems. Creatively. The idea here is to expand and stay focused on my creativity. The science I write about and help companies market always needs more creativity. What I do as a creative will reflect positively in all other aspects of my life. Interestingly, (at least to me) “The Creative” is also one of the interpretations of the first hexagram of the i-ching. It is so important that the authors of this ancient book of divination put it first. Creativity drives all.


This word suggests two things to me. It suggests knowledge and expertise on a subject. It suggests leadership. I have 20 years experience as a strategic copywriter, have been in business for more than 15 years, have more than 10 years experience as a digital marketer. Authority is a reminder to myself of my experience and experiences, and my need to deliver value always. Authority also includes the word “author.” That’s important as I co-author my first book of non-fiction.

What are your three words?