Good Riddance 2017 It was a good year, but not without its challenges. The TL;DR is: mL grew more than 10 percent but is still down from its 2015 high. I co-authored and published What’s Your Bio Strategy? I moderated a panel at SynBioBeta SF17 and keynoted at Biofabricate 4 and enjoyed it. I now […]
I recently appeared on a podcast talking about messagingLAB, the work we do to translate science for specific audiences, my book What’s Your Bio Strategy?, and how life sciences companies are using the blockchain. Listen on Spreaker. Listen on iTunes.
Only three percent of marketers say they use podcasts as a content marketing tactic, according to the Content Marketing Institute’s Sarah Mitchell. Among life sciences marketers, the number of podcasts aimed at patients or physicians could probably be counted on both hands. Industry publications such as FierceBiotech, Pharmaceutical Executive and PharmaIQ have embraced the medium […]