Category: podcasts

Science Writing Radio: How to Create a Podcast That Actually Delivers Useful Information

Only three percent of marketers say they use podcasts as a content marketing tactic, according to the Content Marketing Institute‚Äôs Sarah Mitchell. Among life sciences marketers, the number of podcasts aimed at patients or physicians could probably be counted on both hands. Industry publications such as FierceBiotech, Pharmaceutical Executive and PharmaIQ have embraced the medium […]