Category: Marketing

I Built a 22,000 Contact Network on LinkedIn. Here’s Why You Don’t Need To. Part 1

TL;DR I grew my LinkedIn network to 22K contacts. You *might* grow yours to advance your career. “You want to have as large a LinkedIn network as possible,” he said. At the time, I didn’t understand. What was this investor was telling me? I’d been on the professional social network for a few years. I’d […]

What I’m Reading

Happy New Year! Over the holidays, I unsubscribed from dozens of newsletters. I was very critical in thinking through whether a newsletter belonged in my email box. Was it helping me stay informed? Was it inspiring? Or, was it wasting (virtual) space? Here are a few of the newsletters I subscribe to stay up to date on biotech, […]

iGEM is the Future of Biotechnology

Jennifer Lopez and Zachary Quinto. Biotech is going mainstream in a big way. That was the message to the more than 5,600 high school and college students crowded into Boston’s Hynes Convention Center for the 2016 International Genetically Engineered Machine (iGEM) competition. Lopez’s production company is producing CRISPR, a near-future crime drama named after the […]

30 Things I Did Before Turning 30

In anticipation of my 54th birthday, I answered this question on Quora: What are the 30 things you did before turning 30 in your life? Learned to skateboard ramps and pools. Memorized every ditch and was part of an informal word-of-mouth network that knew when a new ramp appeared in Ventura. Convinced my parents to drive […]

You Need 1000 True Fans

That’s the number of True Fans Wired founder Kevin Kelly suggested any creator needs to make a living. “A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author—in other words, anyone producing works of art—needs to acquire only 1,000 True Fans to make a living.” These True Fans, “Will purchase anything […]