Category: Advertising

Please Kill Me (Review)

Pedro Paramo is the book I’ve most given away. It’s a thin, easy to read, very influential novel. It will haunt you. The second book I’ve most given away is Legs McNeil and Gillian McCain’s Please Kill Me: The Uncensored Oral History of Punk. Through a series of alternating interviews, PKM traces the history of punk. From New […]

It’s No Secret, Your Presentation Matters

How you present your business, your story, your offer is no secret. In many cases, it’s the presentation that matters. The voice you use, the magazines your content appears in, the social channels you engage in. Your presentation is the articles, blog posts, and white papers you publish. It’s the videos on your web site and […]

You Need 1000 True Fans

That’s the number of True Fans Wired founder Kevin Kelly suggested any creator needs to make a living. “A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author—in other words, anyone producing works of art—needs to acquire only 1,000 True Fans to make a living.” These True Fans, “Will purchase anything […]

Avoid Obsolete Technologies

The 1979 Powell ad stuck to my 14-year-old self’s brain and still sticks the way a good song does. There’s Ray “Bones” Rodriguez, big grin on his face, holding his signature model skateboard in front of a burning car. “Is it functional or just another high-gloss, high-hype rip off…? Provocative question, isn’t it? “Now scrutinize […]