The 1979 Powell ad stuck to my 14-year-old self’s brain and still sticks the way a good song does.
There’s Ray “Bones” Rodriguez, big grin on his face, holding his signature model skateboard in front of a burning car.
“Is it functional or just another high-gloss, high-hype rip off…?
Provocative question, isn’t it?
“Now scrutinize a Powell precision product…
Scrutinize. Not “examine,” “inspect” or “study” Scrutinize – a twenty-dollar word. Precision, like a Swiss watch.
The difference you see are the differences between the future and the past…”
An obsolete technology is a memory.
Eight-track tapes. Cassettes. Vinyl records. Floppy disks. Mini-discs. CDs. The list of dead media is long, growing longer. Obsolete technologies to be avoided.