Category: messagingLAB

Devo

Post author By karlschmieder
Post date March 9, 2018
Categories In 3x5, biotechnology, interviews, messagingLAB, Movie Reviews, Music, Observations, synthetic biology, What's Your Bio Strategy?, Writing
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“You’re into Devo?” he asked. “Aren’t you?” His tone mocking. As if there was something wrong with it. Because for him, Yeah. Devo was too mainstream. Fake alternative. He was above that, and what he thought they stood for. “Of course I am,” I answered, thinking, Whatanasshole. “How could you not be?” Because at the time […]

I Built a 22,000 Contact Network on LinkedIn. Here’s Why You Don’t Need To. Part 1

Post author By karlschmieder
Post date February 10, 2018
Categories In Marketing, messagingLAB, Observations, Writing
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TL;DR I grew my LinkedIn network to 22K contacts. You *might* grow yours to advance your career. “You want to have as large a LinkedIn network as possible,” he said. At the time, I didn’t understand. What was this investor was telling me? I’d been on the professional social network for a few years. I’d […]

Product Market Fit

Post author By karlschmieder
Post date January 24, 2018
Categories In 3x5, Book Reviews, Marketing, messagingLAB, Observations, Writing
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To paraphrase, Lean Startup author Eric Reis, “We can build any product. The question is: Will anyone buy it?” True Story: She is developing a new chip set. It’s revolutionary in its design and potential applications. When I ask about customers, she answers, “We’re building a platform, like the app store.” When I ask about […]

Why You Need a Bio-Strategy

Post author By karlschmieder
Post date January 21, 2018
Categories In biotechnology, Influences, interviews, Marketing, messagingLAB, synthetic biology, What's Your Bio Strategy?
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Featured

Here’s a spoken word version of the keynote I gave at Biofabricate 2017. To learn more about why you need a bio strategy, click here.

It’s No Secret, Your Presentation Matters

Post author By karlschmieder
Post date July 21, 2017
Categories In Advertising, Influences, Marketing, messagingLAB, Observations
No Comments on It’s No Secret, Your Presentation Matters

How you present your business, your story, your offer is no secret. In many cases, it’s the presentation that matters. The voice you use, the magazines your content appears in, the social channels you engage in. Your presentation is the articles, blog posts, and white papers you publish. It’s the videos on your web site and […]