To paraphrase, Lean Startup author Eric Reis, “We can build any product. The question is: Will anyone buy it?” True Story: She is developing a new chip set. It’s revolutionary in its design and potential applications. When I ask about customers, she answers, “We’re building a platform, like the app store.” When I ask about […]
Here’s a spoken word version of the keynote I gave at Biofabricate 2017. To learn more about why you need a bio strategy, click here.
Happy New Year! Over the holidays, I unsubscribed from dozens of newsletters. I was very critical in thinking through whether a newsletter belonged in my email box. Was it helping me stay informed? Was it inspiring? Or, was it wasting (virtual) space? Here are a few of the newsletters I subscribe to stay up to date on biotech, […]
Good Riddance 2017 It was a good year, but not without its challenges. The TL;DR is: mL grew more than 10 percent but is still down from its 2015 high. I co-authored and published What’s Your Bio Strategy? I moderated a panel at SynBioBeta SF17 and keynoted at Biofabricate 4 and enjoyed it. I now […]
Here’s a link to my Pinterest board of media consumed during 2017. It’s always fun to go back and review what I read, listened to and watched. In many ways, it was a year for cyberpunk because I was anticipating Blade Runner 2049 and I wanted to reread Snowcrash. But overall, I didn’t read as […]
I recently appeared on a podcast talking about messagingLAB, the work we do to translate science for specific audiences, my book What’s Your Bio Strategy?, and how life sciences companies are using the blockchain. Listen on Spreaker. Listen on iTunes.
Life Science Leader’s editor Rob Wright posted a very positive review of What’s Your Bio Strategy? Says Rob: Today we stand on the precipice overlooking a new frontier — the century of biology, and businesses of all kinds need to be prepared to not only embrace what is coming, but have a strategy for how to […]
TL;DR. Bio strategy is a framework to incorporate biology, biotechnology into your business. “At the dawn of the 21st Century, strategy seems to have gone out of fashion.” – Chet Holmes, Certain to Win The word “strategy” has become so overused that most people have forgotten what strategy really means. John Cumbers and I were inspired […]
How you present your business, your story, your offer is no secret. In many cases, it’s the presentation that matters. The voice you use, the magazines your content appears in, the social channels you engage in. Your presentation is the articles, blog posts, and white papers you publish. It’s the videos on your web site and […]
Writing first drafts sucks. For the past few months, I’ve been co-writing What’s Your Bio Strategy? with SynBioBeta founder John Cumbers. We just completed the first draft. It feels monumental. The process of writing a first draft is an epic like Sergio Leone’s classic spaghetti Western The Good, The Bad and The Ugly – one of […]