Author: karlschmieder

What is Strategy?

Strategy is simple. Strategy is not a fact, a forecast, a plan. It’s not tactics. It’s not a technology. Strategy is your goal. It’s your destination. It’s your view of the future that you choose. It should be your guiding framework for what you hope to become. Strategy is high level.   (Image: Go the Game. Source: mishakrylov.com)

Interview: John Cumbers of SynBioBeta | Passionate Entrepreneurs Using Biology to Improve the World

Here’s John Cumbers, founder of SynBioBeta. In this interview, John reveals SynBioBeta’s origin story, the challenges he faced in starting the company what big companies don’t understand about start-up synthetic biology companies. It’s an excellent read. Enjoy. Introduction Stories about synthetic biology make news every day. Called “the next stage of genetic engineering,” synthetic biology brings […]

Science Writing Radio: How to Create a Podcast That Actually Delivers Useful Information

Only three percent of marketers say they use podcasts as a content marketing tactic, according to the Content Marketing Institute’s Sarah Mitchell. Among life sciences marketers, the number of podcasts aimed at patients or physicians could probably be counted on both hands. Industry publications such as FierceBiotech, Pharmaceutical Executive and PharmaIQ have embraced the medium […]

Mobile-First Mindset: Mast Mobile Sells Innovation

An application that allows users to have a business and a personal number on one device. It’s surprising, really. That the common problem of enterprise sales people and freelancers who juggle two phones with different numbers hasn’t been resolved before. Mast Mobile is a mobile carrier that solves that neatly. And for salespeople who must […]

Captain Underpants, BioBuilder and iGEM: Preparing Kids for the Biotech Century

Melvin’s Li’l Scientist Wristwatch had a built-in DNA extractor. Melvin inserted the filthy toenail into his watch and programmed a complete extraction procedure while the Turbo Toilet 2000 chased him back through town… As Melvin ran screaming, his watch quickly pulverized and sonicated the toenail cells, removed their membrane lipids, proteins and RNA, and purified […]

Biofabricate: Scientists + Artists Transform Materials, Manufacturing

This week, a group of artists, designers, and scientists will gather in New York City for the second annual Biofabricate conference. They’ll be discussing the use of biological organisms to create new materials and transform manufacturing. You might think a conference like this would attract only scientists, but surprisingly it is the often artists and designers in […]